SURVEY - Opt-in
Survey strategy - Use Current email list from Mailchimp bring through the survey so that we can separate into those afflicted and those supporting the afflicted. Then they will be added to the appropriate list and we can talk to them in the right way making a better connection. Can continue broadcast emails to main list in Mail Chimp or transfer them all in to Mailing Boss in Builderall.
Jan 7th - Changed to Lead Magnet strategy using first chapter of the book will request that they identify whether addict or supporter on theinput for the lead magnet.
Set up funnel for pre order until the book is available and then change, either have page ready to go or predetermine what will be hidden
Move them on through the lists as and when they purchase, so that we can talk more specifically to them.
We could ask them to complete the survey and give the first chapter free as a sweetener, in which case we will need to add in the delivery of the chapter.
Still more to decide on the price point of the book etc but I personally think this kind of strategy is better than free plus shipping. This book has your soul!!!!
Confirm all the specifics on this overall strategy
Devise Survey to gain the best information in the simplest way possible, user experience really important here.
Make full list of deliverables and who is responsible.
Deliver plan of what needs to be covered in each of the required Videos.
Write emails for each of the autoresponder sequences. (we can work on these together)
Activate Builderall account
- Design pages of funnel in line with branding of current website - brickhouserecovery.com
- Add base copy
- Set up checkout/offer, will require stripe or paypal
- Set up Mailing Boss - lists - auto response sequences etc.
- SEO check
- Test funnel
- Monitor activity and make adjustments accordingly.
Write emails for the current list
Design and Set up ads for facebook - testing for performance - ongoing management
YouTube, promote in YouTube channel can help with strategy but Jason to do!
Press release, talk shows.
RELEASE DATE SOME TIME IN FEBRUARY
COSTINGS AND TIME
FUNNEL STRATEGY AND BUILD 1-2 months
FACEBOOK ADS SET UP AND TESTING PHASE 2 weeks
ALL COPY WRITING - reduced as shared, mainly because you are very much more close to your audience than I.
ONGOING MANAGEMENT - facebook ads and funnel reporting monthly.
SOFTWARE - Builderall... to include Webinar and Chatbot capability
Funnel Proposal by Anita Hasbury-Snogles